By type, the market is divided into matcha, sencha, gyokuro, longjing, and others. The North America green tea leaves market is segmented on type, nature, distribution channel, and country. On the contrary, surge in demand for Japanese tea such as matcha and sencha in the North American region and rise in consumption of matcha in cafes, tea lounges, and restaurants are anticipated to provide lucrative growth opportunities for the North America green tea leaves market. However, increase in trend of coffee consumption and fluctuation in prices of raw materials caused by unpredictable climatic conditions act as the major restraint for this market. In addition, increase in awareness among consumers for weight loss and alarming rise in obesity rates boost the consumption of green tea, as it promotes healthy weight loss. Moreover, introduction of additional healthy ingredients and ease of availability are some other factors that drive the growth of the market. Increase in health awareness and rise in consciousness about appearance among consumers have augmented the growth of the North America green tea leaves market.
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Regular consumption of tea helps reduce cell damage caused due to free radicals as well as lowers cholesterol levels and facilitates healthy weight loss. This beverage is often prized by consumers due to rich micronutrients such as antioxidants, potassium, manganese, magnesium, and calcium. Green tea is an aromatic beverage derived from the plant, Camellia sinensis. By type, matcha was the most prominent segment in 2019, accounting for the highest share, and is expected to continue this trend throughout the forecast period.
The North America green tea leaves market size was valued at $1,191.1 million in 2019, and is projected to grow at a CAGR of 6.8% from 2020 to 2027 to reach the market value of $1,519.9 million by 2027.
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